It is important to correctly link to the source in the list of references. Different publishers have different requirements for its design. But in any case, you should specify the names of the authors, journal, year of publication, volume (issue), number, page. An interested reader should be able to find the specified literary source. There are cases when the source can not be found at the specified address. Faced with this, you lose confidence in both the author and his work. You must submit your reader and know in advance who the article is addressed to.
The author should write about what is unknown to others so that this unknown becomes clear to the reader to the same extent as he himself. The author of the original work should explain to the reader its most difficult places. If it is a development of already well-known works (and not only the author himself), then there is no point in obstructing the reader with their retelling, but it is better to address him to primary sources. It is important to show the author’s attitude to the published material, especially now, in connection with the wide use of the Internet. Some authors remind “young naturalists”: they caught butterflies with a net, stuck them on a piece of cardboard, but they don’t know what to do with them further. Therefore, analysis and synthesis are necessary, as well as the critical attitude of the author to the materials at his disposal.
The main thing in presenting, as A. Pushkin noted, is accuracy and brevity. “The words should be cramped and the thoughts spacious” (N. A. Nekrasov). The order of presentation and the absence of logical discontinuities are important. The red line of the article should be the general train of thought of the author. The text is useful to break into separate headings. This will make it easier for the reader to find the required material. However, headings should not be unnecessarily small. You should not abuse foreign terms.
As a rule, they are not synonymous with native words, there are usually semantic shades between them. It is necessary to invent new terms only in cases when it comes to new, previously unknown phenomena. So, as M. V. Lomonosov did in his time, having introduced the terms “acid”, “pendulum”, “refraction” and a number of others into the Russian lexicon. In our opinion, a scientific article should be written in a lively, figurative language that always distinguishes scientific works from those not related to those. The author of this material still remembers how his supervisor scribbled a pencil with some pages of his dissertation work and made a note “boring”. Only over time did the justice of this requirement become clear.